Our Music and Performance division supplies Musical Instrument (MI) and DJ retailers with a range of performance products for gigging musicians / DJs and home studio equipment for aspiring producers, songwriters and recording enthusiasts. We also supply a network of consumer electronics retailers and hi-fi specialists catering to customers seeking headphones for home entertainment and music enjoyment on the move.
Our product portfolio includes some of the most popular audio products and musical equipment from the industry’s finest brands. These include headphones, microphones, speakers, mixers, audio interfaces and studio monitors from beyerdynamic and Mackie. We are also a bass amplifier specialist with exclusive UK distribution two of the most sought-after brands in this category: Ampeg for the rock and roll traditionalist or Gallien-Krueger for the contemporary bass player.
As a distributor we offer much more than simply the supply products from manufacturers to retailers. The majority of our staff are musicians and gear enthusiasts themselves, so they can offer technical advice and excellent service by relating to the customers perspective and understanding what they are aspiring to achieve with their purchase.
We also raise brand awareness, promote new products and drive end-user demand via a range of marketing activities including reviews, adverts, demos, trade-shows, in-store training, events and social media. We are actively engaged with editorial staff from many of the UK’s leading music magazines and websites including Sound on Sound, Music Tech, Guitarist and Music Radar.
When you buy from POLAR you can buy with confidence, as we will support you from pre-sales advice all the way through to delighting your customer with the perfect product.
How to Reamp for the Perfect Tone
Getting a good guitar tone is easy, settling on the perfect tone is impossible until you can hear it in the context of the mix. A popular adage with recording is “garbage in – garbage out”, implying that you’re doomed if you mess up the tracking process, but what if there’s a way around this?