POLAR takes beyerdynamic to the MOBO's
POLAR was in attendance at this year’s edition of the MOBO Awards as part of a promotion in partnership with key brand, beyerdynamic.
November 29th - Leeds
Established in 1996 the show is held annually in the UK to recognise artists of any ethnicity or nationality, performing black music. The MOBO Awards for 2017 were held at the Leeds First Direct Arena and featuring a line-up that by the very nature of the music it represents, crosses over between performance and production, The MOBO's were fertile ground for beyerdynamic to reinforce the message that it is responsible for producing some of the finest headphones in the world.
Gifting Suites are an opportunity for manufacturers to place product directly in front of high-profile end-users at prestigious events. Backstage at The MOBO's, POLAR’s external PR agency, Sound Marketing took care of proceedings and for beyerdynamic and by definition then for POLAR, the event proved a great success, placing beyerdynamic squarely in front artists, producers, presenters and bloggers - in fact a whole sphere of influencers with a direct relationship to, and interest in, the product. The photographs taken on the night tell their own story ...